SATURDAY NOVEMBER 9 | 6.30 p.m.

LOSING GROUND

Direction: Isabelle Hayeur

Photography: Isabelle Hayeur

Editing: Isabelle Hayeur

Production: Isabelle Hayeur

 Losing Ground is a critique of urban sprawl and the resulting erosion and homogenization of the countryside across the world. With its negation of city history, of geographic particularities, and thus of cultural memory, this standardized urbanization imposes its amnesia, individualistic lifestyle, and jarring presence in nature.
Filmed in Quartier DIX30 in Brossard, the biggest lifestyle center in Canada, the video sounds out recently man-made territories so as to decipher humanity's relationships with the environment. It confronts us with the dizzying spectacle of our diminishing local references, as they give way to cultural stereotypes, now become universal through globalization.

Canada, 2010, 13', no dialogue